The basics to know about SEO

Introduction
Search Engine Optimization abbreviated as SEO is a process of site and website optimization to improve search engine ranking. When your website is ranked as the best, you will gain by getting more organic followers or traffic. Today, SEO is important in marketing considering that everything is now digitalized and that the industry is ever-growing. SEO is majorly focused on organic traffic or search results and not PPC even though all of them are part of SEO marketing. Search engines such as Google are normally used by people searching through the internet for something they want. By searching the internet through search engines, you normally want to get an answer or results to what you are looking for.
Understanding more about SEO
Although you do not need to know everything about Google and other search engine algorithms, it will be very wise to have a clue if the most important factors that will get your page ranked top.
Key aspects of SEO
According to Bret Talley, there are three important aspects of SEO that one should know of. They include technical SEO, quality backlink, and good content. When you start digging deep into SEO, you will come across some vocabulary that not unless you make an effort to understand, you will not have an idea of what SEO is all about. Here are some of the terms to know:
• On-page search engine optimization
• Off-page search engine optimization
• White hat SEO
• Black hat SEO
Must you hire someone to help you with SEO?
Although SEO is not that easy, it is not rocket science either. There are simpler concepts that you may be able to implement on your own and some that will need some help. You can also learn little by little and incorporate important SEO strategies on your own